Charles Bordner
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BiographyAfter a successful stretch of sales and marketing with Fortune 500 companies, Charles returned to the arts and began photography. Owning and operating his business since 1999, he has developed and applied the same marketing strategies and practices that made him successful in corporate America. At the present Charles shoots and operates out of Greenville, SC and also photographs destination weddings in Charleston. He averages 30 weddings a year and runs his business from his home-based studio. Charles currently has a small staff of three including himself, and is a member of the WPJA, WPPI, and a Pictage member since 2004. |
Session Topic: The Three P's — Passion, Presentation, ProfitsAdd one simple step to your workflow and communicate your PASSION in a marketable and fun PRESENTATION. This allows clients and guests the opportunity to purchase your work. The last P of course is Profits. It's the key to everyone's success, but it is our Passion and our Presentation that we must concentrate on. Engagement newsletters give you the opportunity within the guestbook of Pictage to gain email addresses of the couple's most intimate friends and family. These e-mail addresses can later be used to send out the wedding newsletter. The very first newsletter Charles sent gained him $1,200 in Pictage online sales and $800 in studio orders. |
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