Speakers
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These last couple of years have been tough — even for me. The economy has had an impact on the whole photography space, including the high end. In this all new presentation, using images shot over the course of the last 12 months, including some from just a couple of weeks ago, we'll talk about the adjustments I'm making to reinvigorate my business, keep my passion, and how to continue to make money taking pictures. I love this business with all my heart and soul, and I want to give folks a shot in the arm or a kick in the butt to improve their skills, make some needed changes and get moving again.
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This session will be an open forum discussion moderated by photographer couples, the Graziers and the Sandersons. This forum will ask and answer key questions through group discussion, gaining insight through other's experiences. Questions will include, "How do you keep the romance in and the business out of your partnership with your husband or wife?", "How do you balance tasks and responsibilities?" and "How do you manage a home studio with kids?"
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In this session find out how Liana consistently wows her clients with record breaking turn around times, leading to more word of mouth referrals. Learn how using programs like ProSelect & ShootQ combined with Pictage can increase your sales and productivity, keeping you from getting in the way of your own success.
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Become a seeker of light! In this session learn how to "see the light" by understanding light sources and their effects on photos as well as what light makes your photos look right. Watch first hand as Bob demonstrates that with the right mixture of types and colors of light, you can achieve beautiful creative effects that will make your photos really "pop."
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In this session, Jared will explore pricing and packaging for professional photographers and how important it is to the success of your business. Jared will reveal the secrets behind pricing and packaging, the basics to each pricing strategy, and the science behind effectively setting up your pricing.
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Lifestyle photography is taking over the portraiture world- and with good reason. Slowly but surely, the market is transitioning from those stiff "smile at the camera" portraits, to a more relaxed, journalistic style of imagery. Capturing real life in a family's home may seem straightforward and simple, but it is not without its challenges.
Lifestyle Baby Photography: Philosophy & Process will identify those challenges, and help you overcome them. We will discuss the communication techniques vital to capturing the essence of a child, as well as the shooting techniques necessary to combat the difficulties of shooting in people's homes.
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Roberto Valenzuela will have a program designed to serve as a guide to breaking down the challenges and harnessing the hidden opportunities presented by any location or pose. For every challenging situation, there are many opportunities hidden beneath. This seminar will help you find just that. During the program, Roberto will show you how you can break down poses and locations based on colors, geometric shapes, balance, angles, symmetry, converging lines, and overall impact value. Never run out of ideas again!
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As a photographer, you have chosen to pursue a medium of expression that is distinct within the world of art. Your visual communication is both challenged and assisted by five visual concepts or rules which are unique to the photographic arts. Understanding and embracing these core attributes will make you a better photographer and a better connoisseur of photography. Join Jared Platt as he discusses the foundations of photographic excellence. This presentation is a must for both new and seasoned photographers.
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Using his own experiences as a guide, David will walk attendees through the 13 biggest mistakes for photographers, those that are easily made and greatly affect your business. He will provide advice for those that are in their first years of business explaining specific approaches to remaining highly profitable in the first years, how to avoid mistakes that are made when transitioning target clientele, as well as an alternative philosophy to the "get rich quick" promises frequently heard in this industry.
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Presentation description coming soon!
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Angela Anderson
Sales: A No Bullsh*t Guide to Sales Before, During, and After a Wedding or Portrait Shoot
In this session learn how to set up your business to sell to a certain market and demographic, how to approach pre-sales at initial meetings, and how to encourage "purchasing thoughts" within clients. Angela will discuss how she sells to a client during portrait sessions as well as how she leads after wedding or after portrait sales meetings to encourage more purchases.
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The Wedding and Event photography industry is getting more competitive every day. In this one hour seminar, Jay will take you through 5 of his very different 2010 events. He will explain how diversification has been a valuable asset to his studio and how you can step out of your comfort zone to exceed your client's expectations.
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Pose isn't a dirty word. In this session Andre will discuss why you should learn posing, how posing can increase your profits and marketability, and how to find and incorporate outside inspiration. Whether you need to reinvigorate or to reinvent, you will leave with the inspiration and the tools to begin.
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Our web presence is the most influential device to connect with potential clients and sell our products services, and we now need more than just a website with a portfolio and a blurb about how much we love being a photographer. Facebook, Twitter, Tumblr... all are avenues with which you connect with your audience as yourself as much as a photographer. This session will cover various ways that successful businesses are using video as a part of their overall marketing efforts and how you can do the same. Case examples from small businesses to large companies and how they used varying production levels of videos to create trust with their clients, grow brand recognition, bond with their audience and sell their products without the need to be professional video people. Use the gear that you already own to create simple, compelling content that will sell your most important product... you.
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Learn the tools to create a success map for your business, ensuring that every step that you take gets you closer to your goals without wasting valuable resources. Jeff will discuss the true value and application of outsourcing, positioning, sales techniques, and content strategies.
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As artists, sales can be intimidating, overwhelming, and even painful! We cringe when we think about having to be "salespeople." The reality is, that while photography may be our passion, if we don't make money doing it, then it is just a hobby. This session will give you practical help and real business best practices helping you develop a sales process. Jason will discuss pricing, the client experience, and problem solving, how they are at the heart of sales and how they translate into your photography business.
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Realistic retouching techniques are simple, but are not often known or used by wedding and lifestyle portrait photographers. In this session, Kitty will demonstrate retouching techniques that fix and improve imperfections on real people, leaving the subject looking as natural as possible and without damaging the pixels of the image.
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Countless wedding and portrait photographers struggle to balance the artistic and emotional element of photography with the business of running a successful studio. Join Garrett as he carefully blends the two sides. He will share how his passion for shooting feeds his desire to keep his business running well. He will share his top 10 FREE things that every studio can do to overcome the economy and keep clients coming in the door. Finally, be inspired as Garrett gets honest and vulnerable as he illustrates how letting clients into your life can have a remarkable impact on your business.
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Now more than ever, professional photographers need effective and affordable ways to market their business and reach new prospects. In today's tough economy, marketing budgets are often the first things scaled back to save money. This can send your business into a tailspin. In this session, Phil will show you how to maximize your online presence, climb the ranks of Google and develop an SEO strategy that is effective, easy, and best of all, free. Phil will cut through the industry jargon and show you simple steps to help you reach that coveted "first position" in Google without paying a dime.
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Presentation description coming soon!
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Learning from your own experience is good, but learning from other's experiences is even better, and most of the time less painful. In this hour long presentation, Melissa will share her story- how she started her business, how she made the leap to full-time, how she learned from her mistakes, and the five key lessons she walked away with.
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Presentation description coming soon!
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Taking great photographs is just the start of running a successful photography business. In this session, learn how Marc approachis his images, taking them from fine to fabulous, from camera to big screen, and in the sales presentation. Marc will share what has made his business successful so that attendees can walk away and put to use what they have learned to make more money.
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In this one-hour powerhouse presentation Justin and Mary will walk you through step by step how they tackle a wedding day, including their best tips and tricks for handling lighting, posing, building trust with their clients, shooting in dark situations, managing the timeline and capturing the details along the way. But that is the "How". This session will also approach the "Why", the soul-searching that every pro needs to experience to be set on fire again.
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As photographers, we all look at the world and see things differently. Often times, we move too fast and miss what is right in front of us. In this session, Canon Explorer of Light, Ken Sklute will share his perspective, teach you to see and help you get in touch with your creative vision. Sklute will explain how he goes about finding locations, subjects and photographic environments that yield award winning results. Together, you will explore creative ways of composing. You will learn to see light that carves your subject with grace, depth and dimension. Sklute will motivate and ignite your passion, enabling you to take your craft to a new level of excellence.
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Redefining Boudoir will cover the current market explosion and what women are seeking from a boudoir photographer. Christa will discuss how to bring a high end look to boudoir imagery by combining a fashion and fine art sensibility with portraiture, how to stand out from the crown and create a signature look that's in demand, and how to work with women and get the best out of each client on a shoot. She will also share the top ways to increase boudoir sales including how to evoke emotion in the work and how to provide a once in a lifetime experience for your clients.
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This session is about refocusing what you are selling from what you THINK you should be selling to what your clients actually want. It is about effectively understanding your clients' needs and delivering products and services that your clients' can't live without. Jules & Joy will discuss their approach to sales, pre-visualized shooting, and the important stuff in-between. They will share the most important tool to making better business decisions and improving client relationships.
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Learn from former White House photographers how their experience as photojournalists has directly translated to their wedding photography business and how you can learn from that experience and translate it into your business.
Shoots
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Mike Colón
Trashy-Chic Bridal Fashion
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RJ Kern
Lightpainting on a Shoestring Budget
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Mike Larson
Executing Your Style & Vision
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Peter and Whitney Carlson &
Sean and Melanie McLellanA Nashville Style Shoot
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Christa Meola
Capturing the Top 10 Boudoir Money Shots
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Mike Adrian
Manual Shooting: Learning to Control Your Camera
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Carla Ten Eyck
Coach, Guide, Poke & Pose: How to Do What You Need to Get What You Want
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The Youngrens
The Art of Connection: Capturing Emotion in Every Couple
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Anna & Spencer Clark
Spot Metering For the Win
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Garrett Nudd
Making Every Shot Count
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Kelly Segré
Creative Studio Lighting
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David Beckstead
Enhancing Your Perception
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Zach & Jody Gray
Killer On-Location Lighting for the Modern Bride & Groom
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Kurt Gerber
60 Looks in 60 Minutes
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Jared Platt
Shooting with Socrates
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Liana Lehman Hall
Urban Kids
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Chris Williams
Less is More, Exploring New Orleans One Camera, One Lens
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Christine Lee Smith
Taking the Fear Out of M — Mastering Manual Mode
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Chelsea Nicole
Connective Photography: Allowing Your Cleint's Personalities to Fuel Your Creative Fire
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Sarah Hodzic
Holga 101
- Amber Holritz
- Andre LaCour
- Angela Anderson
- Anna & Spencer Clark
- Bob Davis
- Carla Ten Eyck
- Carlos Baez
- Chelsea Nicole
- Chris Williams
- Christa Meola
- Christine Lee Smith
- David Beckstead
- David Wittig
- Garrett Nudd
- Jared Bauman
- Jared Platt
- Jason Aten
- Jay Goldman
- Jeff Jochum
- Joe Buissink
- John and Kimberly Sanderson
- Jules Bianchi & Joy Bianchi Brown
- Justin & Mary Marantz
- Kelly Segre
- Ken Sklute
- Kitty Maer
- Kurt Gerber
- Liana Lehman Hall
- Marc Weisberg
- Matt and Enna Grazier
- Melissa Jill
- Mike Adrian
- Mike Colon
- Mike Larson
- Peter and Whitney Carlson
- Phil Thornton
- Ralph Alswang & Paul Morse
- RJ Kern
- Roberto Valenzuela
- Sara France
- Sarah Hodzic
- Sean and Melanie McLellan
- The Bui Brothers
- The Youngrens
- Zach & Jody Gray